The most important part of my undergraduate graduate program is definitely my short but memorable stay in XX. As a junior, I was selected through a competitive screening test to embark on a 4-month exchange program with XX’s XX Polytechnic on the strengths of my distinguished academic performance, English proficiency and computer skills. This exciting and memorable experience proved extremely beneficial to me—I gained marked improvement in my English, was exposed to a totally different life style and educational system, and achieved new understanding of the concept of marketing. Plunged into a new academic environment, I demonstrated a creative and a critical spirit rare in Chinese students, and won appreciation from my XX professors. In attending the course High Tech Marketing, my team members and I spent the entire semester verifying the plausibility of a business proposal that I raised but was rejected by my XX advisor. Under my insistence and through my continued refinement, my business proposal achieved eventual success and has been incorporated into the overall business plan of XX Company. In another course International Business Plan, my fruitful collaboration with my XX classmates led to our team’s winning of the unprecedented full mark in the final evaluation of our course project. I also accumulated important experience of performing group research in the eAcademy project headed by Dr. XX, in which I was responsible for the marketing planning of the enterprise.

Upon completing my undergraduate program, with the support of my friends and family members, I launched my own XX Trade Company that deals in medical equipment and provides hospital management consulting service. In doing this, I became one of the few Chinese graduates who established their own business. My business impulse originated from two sources. The first is my participation in the XX for University Students in which my team won Excellence Award (my responsibility was to formulate marketing plans for our “Optimum” Company and to conduct market surveys). Another is my internship as a senior student at an e-commerce company during which I planned and organized market investigations in preparation for the marketing of the company’s latest product—Hospital Management Information System. I saw myself as possessing necessary business management skills and marketing potential.

Managing my own company, making real business plans and designing real marketing strategies, all those have allowed me to apply my knowledge and to tap my business potential. In making this bold move, I wish to develop a clear understanding of what I am good at and to chart the course of my future career development. My present application for a Master’s program at your esteemed university is motivated by my need to receive further academic input that will enable me to devel

According to modern management theories, successful enterprises must be highly customer-oriented and marketing is no longer the job of a particular functional department of an enterprise. As a developing country with a planned economy for many decades, China lacks a well-developed science of management and marketing, and the current marketing practices are far from mature as marketing as a standard academic discipline is only of recent origin. Yet this may prove a blessing in disguise for me as I am located at the crucial point of China’s development in marketing theory and practice and I will enjoy greater chances of success. In my proposed degree program, I would like to focus on the marketing of Hi-tech products and on the marketing of multinational companies under cultural pluralism. The relationship between marketing and cultural pluralism has long been my major research concern and during my study in XX I have already paid special attention to the impact of cultural differences between East and West on marketing. In my future studies, I will be exposed a greater cultural diversity, which I believe will further facilitate my study and research. It is an art to deal with the subtle relationship between culture and marketing and I need to gain more understanding and experience in this regard.joozone.com