新东方词汇红宝书154

　　loyalty (n.) sense of belonging and trusting忠诚

　　[例]  customer loyalty

　　[同义词]  allegiance, faithfulness, fidelity

　　lucrative (adj.)有利的; profitable 赚钱的

　　[例]  a lucrative business

　　lump sum  a single sum of money that serves as complete payment一次付的款额, 一次付清

　　[例]  The lump sum for that payment comes to 20 m dollars.

　　M

　　magazine  (n.) regular news or special interest publication often printed on glossy paper with many photographs杂志

　　mailshot (n.) direct mailing related to a particular product or service邮寄广告

　　[例]  The mailshot really interests those well-off families.

　　maintain  (v.) keep going维持

　　[例]  We must maintain our market share.

　　[同义词]  keep up, retain, conserve