PRODUCT DEVELOPMENT

　　Launched two brands onto the national market with each brand gaining a market share of 15 per cent and 22 per cent respectively within two years.

　　FINANCIAL

　　Prepared quarterly and annual budget reports. Presented and reviewed the forecasts to senior management and represented the Australian management team at the International MIA Conference held in Chicago last December.

　　MARKETING RESEARCH

　　Co-ordinated focus groups (24 per year) and managed a team of 75 in-store market researchers to conduct field demonstrations. Presented research findings to management teams, which used the information as the basis for their product development plans, resulting in the extension of a brand that brought in sales of $2.1 million in the 97-98 financial year.

　　SALES

　　Ground floor experience in sales and merchandising with international fast-moving packaged goods company. Territory Manager for North Western region covering 78 stores, 12 product lines and approximately 28 sales promotional events per year.

　　EMPLOYMENT HISTORY

　　Date: 1996-present time

　　Company: The Wine and Food Emporium

　　Title: Marketing Manager (Melbourne)

　　Duties: Responsible for a team of 18 people with an advertising budget of $15 million spread over 5 product lines. Chief liaison between client and agency and responsible for branding and product awareness. Increased turnover to $80 million dollars in the last financial year, a 15 per cent increase and was awarded the MIA's 1998 Best New Product. Generated over $200,000 of free trade-journal publicity in the last year.

　　Date: 1990-1996

　　Company: Di Pastio Pasta Products (Sydney)

　　Title: Marketing Research Manager

　　Duties: Responsible for the management, co-ordination, recruitment and placement of 75 in-store demonstrators including an in-bound and out-bound telemarketing survey conducted in conjunction with the sampling demonstrations. Presented research findings to CEO level and was instrumental in the development of a new brand extension which resulted in a profit of $2.1 million for the company.

　　EDUCATION

　　University of Queensland, Bachelor of Business (Marketing), 1996

　　Seacliff TAFE, Associate Diploma in Marketing, 1986

　　REFEREES

　　Available on request.