A growing craving: growing 成长的，craving 渴望，渴求，连在一起翻译为：长草。长草是什么意思呢?

　　This word is to describe the growing of some consumers' desires for certain items.

　　For example, when a girl is interested in cosmetics, clothes or shoes but can't buy them immediately because of high price or other reasons, her desire will grow until buying them.

　　The Chinese literally means "grass-growing" (in the heart), which reflects the robust growing of the desire for the product.

　　有一天，你在window-shopping的时候，猛然看到一件让你“一见钟情”的衣服，当时那个心痒的呀，可是一看价格标签，天哪，那可是你好几个月的工资，于是你只好忍痛割爱了，可是呢，你回去后，想要拥有那件衣服的欲望越来越强烈，你感觉自己越来越喜欢，越来越不能自拔。

　　这就是说，你长草了。长草，也就是强烈的购物欲，或者对某些事物特别喜爱，不能自拔。