专业指导英语写作服务
专业批改、翻译英语作文
留言给我们 站内搜索
作文地带QQ群:81784028
作文地带-有翻译的英语作文网 数十人的翻译团队,提供有原创翻译的英语作文,作文地带是您英语学习的好帮手!英语作文网
当前位置: 英语作文>Essay>

2011年GMAT考试阅读材料35(附答案)

时间:2011-09-14来源:作文地带栏目:Essay作者:作文地带 英语作文收藏:收藏本文
作文地带导读:2011年GMAT考试阅读材料35(附答案)……
作文地带导读:2011年GMAT考试阅读材料35(附答案)……

  It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product. There are three groups of consumers who are affected (5) by the marketing process. First, there is the market segment—people who need the commodity in question. Second, there is the program target—people in the market segment with the “best fit” characteristics for a specific product. Lots of people may need trousers, but(10) only a few qualify as likely buyers of very expensive designer trousers. Finally, there is the program audience―all people who are actually exposed to the marketing program without regard to whether they need or want the product.(15)

  These three groups are rarely identical. An exception occurs occasionally in cases where customers for a particular industrial product may be few and easily identifiable. Such customers, all sharing a particular need, are likely to form a meaningful target, for example, all(20) companies with a particular application of the product in question, such as high-speed fillers of bottles at breweries. In such circumstances, direct selling (marketing that reaches only the program target) is likely to be economically justified, and highly specialized trade(25)media exist to expose members of the program target and only members of the program target—to the marketing program.

  Most consumer-goods markets are significantly different. Typically, there are many rather than few(30) potential customers. Each represents a relatively small percentage of potential sales. Rarely do members of a particular market segment group themselves neatly into a meaningful program target. There are substantial differences among consumers with similar demographic(35)characteristics. Even with all the past decade’s advances in information technology, direct selling of consumer goods is rare, and mass marketing—a marketing approach that aims at a wide audience—remains the only economically feasible mode. Unfortunately, there(40) are few media that allow the marketer to direct a marketing program exclusively to the program target. Inevitably, people get exposed to a 美国GREat deal of marketing for products in which they have no interest and so they become annoyed.

  1. The passage suggests which of the following about highly specialized trade media?

  (A) They should be used only when direct selling is not economically feasible.

  (B) They can be used to exclude from the program audience people who are not part of the program target.

  (C) They are used only for very expensive products.

  (D) They are rarely used in the implementation of marketing programs for industrial products.

  (E) They are used only when direct selling has not reached the appropriate market segment.

  2. According to the passage, most consumer-goods markets share which of the following characteristics?英语作文
在百度搜索更多与“2011年GMAT考试阅读材料35(附答案)”相关英语作文

“2011年GMAT考试阅读材料35(附答案)”一文包含以下关键字,请点击获取相关文章
------分隔线----------------------------
今日最新更新英语作文
------分隔线----------------------------
栏目推荐