On the Importance of a Name

　　有人认为名字（名称）不重要；

　　有人认为非常重要；

　　你认为呢？

　　On the Importance of a Name

　　A name is the representation of a person or an entity. It plays an important role in social recognition, just as the old saying goes: a thing is the entity of a name. However, people have diverse opinions on the importance of a name. Some people say that name is important, while the others maintain the other way round. But I think name is of great importance because it is the symbol that distinguishes one thing or person from the others.

　　We cannot deny the importance of a name, be it for a person or a thing. In the world today, no one can live without identification because they must get social recognition, and name is the symbol of the identification. Once a person or a thing gets social recognition, people will remember their names, and they will get further improvement. Besides, a good name will bring people some nice association. A person with a special name may be easily accepted by a group or a community because of the deep impression the name leaves.

　　As for companies or products, a name is also vitally important. Years ago, a computer company spent millions of dollars for the name “Acer”. Since then, the company caught the attention of potential customers and became one of giants in the field. However, another company was facing bankruptcy, for the name of its product implies unfavorable meaning thus cannot be sold out. Can we say that name is not important?

　　A name may affect the whole life of a person, and a name may also influence the future of a company and its products. Therefore, we must treat names carefully.