Look of the Games relates to the implementation of an integrated identification, decorations and way finding signage programme for all Games locations and venues. Its activities mainly involve design, project management, production and installation.
The difference between Image and Look of the Games must be noted. Image is responsible for all design, image and artistic issues determining the overall design vision. Look of the Games manages one visual expression of this design vision, planning and producing all the materials for the Games time look. The Look of Games includes graphics that may be applied to banners, towers, etc. in order to provide uniform design and imagery to Olympic venues and public space within the Host City.
The OCOG may establish a functional area dealing with Look of the Games aspects
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